RANT: MTV reality show

Over the years MTV has had a wide range of reality shows from pimping people's cars to forming a band (I mean, girl group) from scratch. But as I was cleaning out my e-mail box, I came upon an ad that read:

"Rolling Stone Magazine is looking for a group of talented writers to work for the summer in its New York offices as FULL-TIME STAFF WRITERS. Your experiences will be filmed for an MTV series exploring the exciting world of journalism...At the end of the summer, one outstanding writer will be chosen to receive a ONE-YEAR CONTRACT as a Contributing Writer to the magazine."

Maybe it'll make for good entertainment and maybe interns all over will learn from the applicants' mistakes...but like every reality show cast member, they're not going to get much respect from their peers and they'll probably have a more secure future in television than magazine writing. After "extensive" research, I learned that Rolling Stone is still a profitable enterprise and they recently reached their 1,000th issue. So, what's with the gimmick?