Rolling Stone, desperate for attention

Rolling Stone magazine plans on taking a page
out of MySpace's handbook by creating a social network for music lovers. Back in the 90s, Rolling Stone was THE music bible. These days its MTV reality show could barely get noticed. MySpace, on the other hand, rapidly obtained the reputation for showcasing "the next big thing" from Fall Out Boy to Cassie. So, it's only natural that they'd clone their appeal, creating a website that'll allow users to create profiles and a "Best of" list—the so called "American Idol version of lists." They also plan on web-archiving all 1,000 back issues of Rolling Stone and making it available in a DVD set by the end of the year.