Sunday, September 28, 2008

COMPLEX PLOT: Moore & Duchovny's "The Joneses"

David Duchovny, Demi Moore, and Amber Heard (Pineapple Express) have been cast in the interesting dramedy The Joneses. It's about "a picture-perfect family that moves into a suburban neighborhood and immediately becomes the toast of the town, loved and envied by all. But the reality is they are a commissioned fake family put together by a marketing company as a way to introduce new luxury-level products to neighborhoods around the world."

Does that not 1) sound genius and 2) sound like something that Americans would totally do. I believe the first time I got extremely peeved by product-placement was when I was watching an episode of "One Tree Hill" and they not only mentioned Sunkist, but wore Sunkist t-shirts and raved about how awesome it is. Actually, come to think of it, Nickelodeon's "Kenan & Kel" were probably the first to boast about the sugary goodness of orange soda in every episode. I'm all for a spoof of the overzealous means of which companies will go to promote a product.

Heck, they're even in music videos. I was watching Alicia Keys' latest for "Superwoman," which is about how women can be influential role models, and half way through the video she flashes her hi-tech phone. Thanks for ruining the inspirational moment.

However, if you're not interested in being bombarded by a socially conscious message, rest assured that the film has a few twists in it--sick ones actually. While Duchovny plays the fake dad who's starting to feel like a hypocrite, Heard will play his fake gold-digging daughter who's trying to seduce him and Moore will be his ambitious wife who's starting to fall for him. Sounds like the American dream.

No comments:

Post a Comment