Wednesday, March 31, 2010

TRAILER: Demi Moore & David Duchovny's "The Joneses"

I haven't seen Demi Moore in a film since 2003, and I wasn't a fan of her campy villainess role in Charlie Angels: Full Throttle. But to be fair, I've never really been a fan of Moore, so it's not like she's taken a step down in my book. But after seeing this trailer, she's certainly back on my radar.

The Joneses is a dramedy that examines our commercialized existence and the advertising industry. Think of it as "Mad Men 2010." The resident Don Draper is played by David Duchovny. His character lives a scripted-QVC reality. Every product in his home and every product he mentions during small talk with the neighbors sponsors his every luxury. His wife, played by Moore, is actually his manager, who makes sure that their "stock" stays up. Their children (Amber Heard from Never Back Down and Ben Hollingsworth from "The Beautiful Life") are simply co-workers, who look the part. Together, they're selling the most expensive product in the U.S.: The American Dream, which has, for some peculiar reason, mutated from being the "freedom to be who you are and who you want to be" to "owning a lot of crap." Hence, the title, which echoes the catchphrase, "Keeping up with the Joneses." It means using your neighbors as a benchmark to compare yourself to. I like comedies that examine human nature, especially when it examines our vices.

Release Date: April 16

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